What do you want to be?
01 Be ethical
Behave ethically in all areas of your life, and you will reach the end of the world with your head held high.
03 Be unique
We are all unique, never forget it! That is where our authenticity lies
05 Be fair
For a fairer world. Let's start with ourselves, by being fair and not participating in injustices.
07 Be free
Sé libre, porque la vida es tuya y de nadie más, vívela como desees y a tu manera y siempre, siempre, ¡vívela en libertad!
09 Be honest
Start by being honest with yourself, with your thoughts, and with your way of life.
11 Be generous
Sé generoso, porque para que vives la vida si no es para compartirla. Compartir es vivir y vivir es compartir.
02 Be brave
The world belongs to those who take risks, those who move out of their comfort zone, because that's where they rediscover themselves.
04 Be respectful
What would become of us if we didn’t respect each other? Respect others and you will earn their respect.
06 Be enthusiastic
Never lose your enthusiasm; put it into every little thing you do, and you will achieve everything you set your mind to.
08 Be tolerant
Sé tolerante con las personas, su actitud y su comportamiento, ¡en la diferencia está el gusto!
10 Be authentic
You are you and only you. Show off the authenticity that characterizes you, because that is what others will remember.
12 Be aware
Sé consciente de quien eres, de como eres y del mundo que te rodea, abre los ojos a las desigualdades.
13 Be happy
Pero, sobre todo, hoy y siempre, ¡sé feliz!
01 Be ethical
Behave ethically in all areas of your life, and you will reach the end of the world with your head held high.
02 Be brave
The world belongs to those who take risks, those who move out of their comfort zone, because that's where they rediscover themselves.
03 Be unique
We are all unique, never forget it! That’s where our authenticity lies.
04 Be respectful
What would become of us if we didn’t respect each other? Respect others and you will earn their respect.
05 Be fair
For a fairer world. Let's start with ourselves, by being fair and not participating in injustices.
06 Be enthusiastic
Never lose your enthusiasm; put it into every little thing you do, and you will achieve everything you set your mind to.
07 Be free
Sé libre, porque la vida es tuya y de nadie más, vívela como desees y a tu manera y siempre, siempre, ¡vívela en libertad!
08 Be tolerant
Sé tolerante con las personas, su actitud y su comportamiento, ¡en la diferencia está el gusto!
09 Be honest
Start by being honest with yourself, with your thoughts, and with your way of life.
10 Be authentic
You are you and only you. Show off the authenticity that characterizes you, because that is what others will remember.
11 Be generous
Sé generoso, porque para que vives la vida si no es para compartirla. Compartir es vivir y vivir es compartir.
12 Be aware
Sé consciente de quien eres, de como eres y del mundo que te rodea, abre los ojos a las desigualdades.
13 Be happy
Pero, sobre todo, hoy y siempre, ¡sé feliz!